Retail Brand Packaging by Jason Hobson

Jason Hobson Shows The Black Label Retail Brand Packaging

Jason Hobson, the lead designer of the award winning work Black Label - Retail Brand Packaging by Jason Hobson points out, The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design. .

Retail Brand Packaging by Jason Hobson Images:

VIA: http://competition.adesignaward.com/design.php?ID=26680

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